If you are currently involved with managing the marketing process at an operational or strategic level, or see it as your next career step the CIM Level 6 Diploma in Professional and Digital Marketing or CIM Level 6 Extended Diploma in Professional and Digital Marketing is ideal for you, as well as those who are looking to build on the knowledge gained from the Level 4 Certificate qualification. The qualifications have been developed by the Chartered Institute of Marketing following extensive employer-led research across a range of sectors and sizes of organisations to ensure that those completing it gain relevant competencies for their marketing career.
This qualification provides the skills and knowledge needed to manage the marketing function, underpinned by best practice and concepts. With a core of marketing strategy and planning development the qualification offers detailed digital and offline marketing elements through the elective modules available.
Aimed at those marketers responsible for managing marketing processes at operational and strategic level, including those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained from Level 4 CIM Certificate qualifications.
Watch our video introduction to the CIM Level 6 Diploma here:
Mandatory module:
Strategy and Planning
Elective modules – Group 1:
Commercial Intelligence
Societal Impact
Elective modules – Group 2:
Customer Journey Optimisation
Brand Proposition
Content Strategy
Elective modules – Group 3:
AI Marketing
Ecommerce
SEO & Paid Search Management
Social Media Management
The CIM Level 6 Diploma in Professional and Digital Marketing is awarded with:
Route 1 – Mandatory + one elective from Group 1 + two electives from Group 2.
Route 2 – Mandatory + one elective from each of Groups 1, 2 and 3
The CIM Level 6 Extended Diploma in Professional and Digital Marketing is awarded with:
Route 1 or Route 2 above + one additional module from Groups 2 or 3
Each module is an individual Level 6 Award in Professional Marketing.
Watch our video overview of the CIM Level 6 Diploma structure and modules here:
Location
Duration
Modules
Marketing Executives
Business Development Managers
Marketing department managers
Product/Brand Managers
Marketing Managers
Account Managers There are many benefits to this qualification, including:
Delivery format
SPA Professional Academy offer alternative methods for study of the Diploma in Professional Marketing. Please click the links to learn more
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What's Included
Level 6
In-depth understanding and expertise in focused areas of Digital marketing through time efficient, assessed learning.
The five Level 6 Digital Awards from CIM provide tailored knowledge and credentials to suit current and aspirational career goals, without such a significant time or financial commitment as full CIM qualifications.
Each award is an individual qualification but they can be combined for greater knowledge.
