Blog

Blog

Are you really talking to your customers?

Whether we are in a marketing, sales or customer service role (along with many others) clear communication with customers is essential. One thing I have regularly said in general and during training courses we run for sales and customer service is that scripts aren’t ideal because they restrict people from communicating in a way that […]

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Personal touches

We do try hard to make the experience of studying with us for Chartered Institute of Marketing (CIM) qualifications pleasurable and a personalised experience. This email from a student who started her studies with The Marketing Partnership on the Isle of Man before we took over the admin and management of students from them but […]

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Speach bubble

Brand Strategy

At the end of April we were at the Marketing Showcase event in Manchester, a really great day with lots of visitors at the show. I gave a talk on Brand Strategy to a packed audience (wonderful to see the normality of people sitting and standing together again) which was an extract of content from […]

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98% pass rate!

Congratulations to our students for achieving a 98% pass rate in the CIM December assessment session – really pleased for everyone. The hard work and many hours paid off with 100% pass rates for many modules including Applied Marketing, Planning Campaigns, Digital Marketing Techniques and Digital Optimisation. Whilst we only had two students taking the […]

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Murray Walker – Commentator and Ad-man

By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker – to me he was the voice of motorsport. But I have to relate a tale from his autobiography to show that he was more than just a commentator. […]

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Weetabix and Heinz

Today there are great tweets from Weetabix and Heinz suggesting having beans on Weetabix for breakfast – https://twitter.com/weetabix/status/1359074254789165059and https://twitter.com/weetabix/status/1359074254789165059 What makes it really good, however, is the involvement it has created with many other brands. Ones I’ve seen so far include Specsavers (“*removes glasses* *puts on blindfold*”), Nandos (“You okay hun? DM’s are open if […]

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Digital Marketing – Content

Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs to consider when developing content to maximise the effectiveness of their online […]

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Digital Optimisation

In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules from the CIM Diploma in Professional Digital Marketing, for more information see the […]

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Digital Optimisation

In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules from the CIM Diploma in Professional Digital Marketing, for more information see the […]

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Britbox

Today has seen confirmation that the TV streaming service from the BBC and ITV will be launched later this year. The cost will be similar to that of Netflix and Amazon Prime at £5.99 per month. But is it too little and too late? It is going to offer programmes which have previously been seen […]

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