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Weetabix and Heinz

Today there are great tweets from Weetabix and Heinz suggesting having beans on Weetabix for breakfast – https://twitter.com/weetabix/status/1359074254789165059and https://twitter.com/weetabix/status/1359074254789165059 What makes it really good, however, is the involvement it has created with many other brands. Ones I’ve seen so far include Specsavers (“*removes glasses* *puts on blindfold*”), Nandos (“You okay hun? DM’s are open if […]

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Digital Marketing – Content

Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs to consider when developing content to maximise the effectiveness of their online […]

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Digital Optimisation

In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules from the CIM Diploma in Professional Digital Marketing, for more information see the […]

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Digital Optimisation

[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.6.6″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” link_option_url=”https://youtu.be/O6Xkk9bmPQo” link_option_url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″] In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here  Digital Optimisation is […]

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Britbox

Today has seen confirmation that the TV streaming service from the BBC and ITV will be launched later this year. The cost will be similar to that of Netflix and Amazon Prime at £5.99 per month. But is it too little and too late? It is going to offer programmes which have previously been seen […]

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We’re expanding – new delivery centre in Crewe

We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing (CIM) courses for Level 4 Certificate in Professional Marketing and Level 6 Diploma in […]

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Business models – what can be monetised?

Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]

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Do we need social media?

As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most organisations are seeing a need to use […]

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Customer Personas

I’ve seen criticism of customer personas from people not involved in marketing, suggesting that they are fake and just marketing speak. When used well they can be very effective and help everyone in an organisation understand the target customer, bringing them to life and providing a focus for activities. It is great, therefore, to see […]

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Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems wrong to impose a minimum price, or actually any […]

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