All tutors at SPA Professional Academy are full members of the Chartered Institute of Marketing, either Chartered Marketers or registered on the Chartered CPD programme and have extensive experience in delivery of the qualifications combined with professional experience gained in a variety of industries and organisations.
Andy is Principal of SPA Professional Academy and has many years teaching experience combined with business training and consultancy.
After gaining a marketing degree Andy worked for a variety of organisations, principally business to business, in marketing related roles before setting up his own training organisation (SPA Training Development) and then adding CIM qualifications through SPA Professional Academy. Andy started teaching CIM qualifications over 20 years ago and has worked with students and study centres internationally as well as in the UK.
Andy is a Chartered Marketer and an active member of CIM having previously been Chair of the Mid Yorkshire branch and Vice Chair of the Yorkshire regional board. In addition Andy has been a Senior Examiner for the CIM.
Ed is a Director at Biskit a creative marketing agency, a Chartered Marketer, past Chairman of the Mid-Yorkshire Chartered Institute of Marketing, Director of A View From The Hill CIC, Your Business Toolkit and BiskitImages.
Ed works with companies to help them use marketing more effectively and having worked in both sales and marketing really helps with his client and tutoring work, knowing how to make very practical suggestions.
Heather is an independent marketing consultant, strategist and facilitator in the Isle of Man supporting our students on the Island.
Heather joined the Isle of Man Government’s Department of Economic Development in November 2010 with a very specific contracted brief acting as interim Head of Marketing: to improve the Isle of Man Government’s ability to compete on a global basis with key jurisdictions and locations across it’s key sectors.
As a tutor, Chartered Marketing Consultant and accredited consultant with the Department of Economic Development’s Business Support Scheme on the Isle of Man, Heather has worked on a wide variety of marketing projects across a number of industries including public and private sector as well as many larger and smaller profit and non-profit making organisations.
Projects have ranged from marketing budgets of many millions of pounds to zero budgets. Work has ranged from market feasibility studies, market research and marketing planning to communications programme planning and execution as well as staff sales and marketing training.
With around thirty years experience working within marketing in the pharmaceutical and professional services industries, and with a degree in Marketing and Modern Languages from Salford University and diploma from the Chartered Institute of Marketing (CIM), she was awarded Fellowship status by the Chartered Institute of Marketing in 2009.