About Our Tutors

All tutors at SPA Professional Academy are full members of the Chartered Institute of Marketing, either Chartered Marketers or registered on the Chartered CPD programme and have extensive experience in delivery of the qualifications combined with professional experience gained in a variety of industries and organisations.

Andy Sherratt

Andy Sherratt

Andy is Principal of SPA Professional Academy and has many years teaching experience combined with business training and consultancy.

After gaining a marketing degree Andy worked for a variety of organisations, principally business to business, in marketing related roles before setting up his own training organisation (SPA Training Development) and then adding CIM qualifications through SPA Professional Academy. Andy started teaching CIM qualifications over 20 years ago and has worked with students and study centres internationally as well as in the UK.

Andy is a Chartered Marketer and an active member of CIM having previously been Chair of the Mid Yorkshire branch and Vice Chair of the Yorkshire regional board. In addition Andy has been a Senior Examiner for the CIM.

Ed Ryder

Ed Ryder

Ed is a Director at Biskit a creative marketing agency, a Chartered Marketer, past Chairman of the Mid-Yorkshire Chartered Institute of Marketing, Director of A View From The Hill CIC, Your Business Toolkit and BiskitImages.

Ed works with companies to help them use marketing more effectively and having worked in both sales and marketing really helps with his client and tutoring work, knowing how to make very practical suggestions.

Paul Dixon

Paul Dixon

Paul holds the CIM Postgraduate Diploma in Marketing and became a Chartered Marketer in 1998. He works as a practising marketing consultant and trainer, with extensive experience in a wide variety of industries and in a number of European countries. Paul’s teaching and consulting career began in 2001. Paul helps small and medium businesses to create market driven, competitive business strategies that bring growth and achieve profit objectives. Paul has a broad range of marketing, business and management skills and has worked effectively providing trainings and workshops at all levels, both within organisations and for professional examinations. In addition to a range of professional marketing courses, Paul also teaches Strategic Management, Business Analysis and Advanced Performance Management for the Association of Chartered Certified Accountants (ACCA). His teaching style is, friendly, dynamic and professional, highly exam-focused, participative and based upon continuous use of up-to-date, real-world examples.

Lisa Sherratt

Lisa is Marketing Manager and student support for SPA Professional Academy – usually the one you’ll find sending the emails and keeping you on track.
Lisa began studying CIM qualifications whilst working in charities as a fundraiser and marketer.  She has worked for local and regional charities focusing on fundraising events marketing using both digital and broader marketing techniques to reach a variety of audiences.
Lisa also teaches the Digital Marketing modules for Level 3 and 4, supporting students in Distance learning and Face to Face workshops.

Heather Blackley

Heather is an independent marketing consultant, strategist and facilitator in the Isle of Man supporting our students on the Island.

Heather joined the Isle of Man Government’s Department of Economic Development in November 2010 with a very specific contracted brief acting as interim Head of Marketing: to improve the Isle of Man Government’s ability to compete on a global basis with key jurisdictions and locations across it’s key sectors.

As a tutor, Chartered Marketing Consultant and accredited consultant with the Department of Economic Development’s Business Support Scheme on the Isle of Man, Heather has worked on a wide variety of marketing projects across a number of industries including public and private sector as well as many larger and smaller profit and non-profit making organisations.

Projects have ranged from marketing budgets of many millions of pounds to zero budgets. Work has ranged from market feasibility studies, market research and marketing planning to communications programme planning and execution as well as staff sales and marketing training.

With around thirty years experience working within marketing in the pharmaceutical and professional services industries, and with a degree in Marketing and Modern Languages from Salford University and diploma from the Chartered Institute of Marketing (CIM), she was awarded Fellowship status by the Chartered Institute of Marketing in 2009.