Customer Journey Optimisation (Elective)

About This Module

The Customer Journey Optimisation CIM Level 6 Diploma Elective module recognises that in today’s dynamic landscape understanding and using data for insights into the customer journey is essential for sustainable growth, whether in commercial or not for profit organisations.

Through strategic frameworks for understanding and evaluating the stages in the customer journey learners can identify and develop data-led approaches to achieving the optimum journey for the customer – seamless and personalised to enhance customer satisfaction, loyalty and advocacy.

The module enables learners to emerge equipped with a deeper understanding of the customer journey and methodologies needed to build meaningful connections with audiences and stakeholders.

Customer Journey Optimisation (Elective)

Further Information About Customer Journey Optimisation (Elective)

Customer Journey Optimisation is an elective module from Group 2, for the Diploma or Extended Diploma qualification this module, or Brand Proposition, or Content Strategy must be selected

This 10 credit elective module comprises three learning outcomes:

  1. Understand the stages involved in creating an integrated customer journey map
  2. Understand how the use of data and insight can determine how customer journeys an be improved
  3. Understand how metrics can be used to measure the success of improvements to the customer journey

Assessment: Online Multiple Choice Test

The assessment for Customer Journey Optimisation is a 50 question, 90 minute onscreen multiple choice test

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