This CIM Level 6 Diploma module recognises that many customer journeys beginning with a search engine, meaning that adopting a successful search engine marketing strategy has become critical to increase brand reach and visibility.
This module delivers the knowledge and skills to create an effective search strategy for both organic and paid channels.
Learners will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.
SEO & Paid Search Management is an elective module from Group 3, it can be chosen with electives from Group 1 and Group 2 for the Diploma or Extended Diploma in Professional & Digital Marketing
This 10 credit elective module comprises three learning outcomes:
The assessment for SEO & Paid Search Management is a 50 question, 90 minute onscreen multiple choice test
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online digital, and offline activity, who are looking to progress their strategic and management skills.
