With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical to increase brand reach and visibility.
This Specialist Award will delivers the knowledge and skills to create an effective search strategy for both organic and paid channels.
You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.
This Specialist Award develops knowledge and skills to enable a strategic approach to organic and paid search channels. It covers three key areas:
The SEO and Paid Search Management Specialist Award is assessed through a multiple choice test
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Level 6
In-depth understanding and expertise in focused areas of Digital marketing through time efficient, assessed learning.
The five Specialist Awards from CIM provide tailored knowledge and credentials to suit current and aspirational career goals, without such a significant time or financial commitment as other CIM qualifications.
Each award is an individual qualification but they can be combined for greater knowledge.
