As AI technology continues to advance at a rapid pace, this Specialist Award will provides the skills and knowledge required to respond effectively to developments and understand their application to marketing.
It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.
You will gain the knowledge and skills to create a suitable plan to respond to AI developments – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.
This Specialist Award develops the knowledge and skills around Artificial Intelligence (AI) to enable a strategic approach to its use in marketing.
It covers three key areas:
The AI Marketing Specialist Award is assessed through a multiple choice test
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Level 6
In-depth understanding and expertise in focused areas of Digital marketing through time efficient, assessed learning.
The five Specialist Awards from CIM provide tailored knowledge and credentials to suit current and aspirational career goals, without such a significant time or financial commitment as other CIM qualifications.
Each award is an individual qualification but they can be combined for greater knowledge.
