Power of Marketing – CIM Northern Conference – 3

Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be most significant for ROI over the next 5 years Fantastic tips for email – Target and personalise […]

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Power of Marketing – CIM Northern Conference – 5

Strategic Collaborative Advantage This was a great talk (best of the day for me) from Paul Skinner of Agency of the Future and Pimp my Cause, full of fantastic tips for any business and also those studying CIM qualifications, particularly the Driving Innovation module of the Diploma in Professional Marketing. Starting with the question about […]

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Power of Marketing – CIM Northern Conference – 4

Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was pointed out by Amy, it isn’t just online where content marketing can be used […]

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CIM Northern Conference and Awards 2015

We are sponsoring the CIM Northern Conference this year, it takes place in Leeds on June 24th. As part of the sponsorship package we have three tickets for each of the conference and awards dinner which were offered to our students in a draw which took place this morning, you can see videos of the draws here: […]

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What value in a free pen?

Had an unusual thing happen this week in relation to free pens and how they can be valued. In the office building where I work there is a sign-in sheet in reception – but very rarely a receptionist. A week or so ago the cheap pen which had been there for ages disappeared so I […]

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Marketing 2025

In my last blog post I mentioned having attended a CIM Future Focus event in Leeds – the discussion is now available in a document which can be seen here  – hopefully interesting reading, I certainly found it useful to review the comments again. There is even a picture of me included along with the comments […]

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Is marketing just digital?

Yesterday evening I attended the Chartered Institute of Marketing (CIM) FutureFocus event in Leeds as part of their #Marketing2025 Hackathon launch. During the evening there were many interesting discussions about the role of marketing and what this might be in 10 years time. One theme which kept recurring was the actual role of marketing. One […]

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Can Apple change the wearable tech market?

It has been said that Apple are not always first to market with technology but recent products, particularly the iPhone and iPad have been massive hits and leaders in the market for smartphones and tablets. So with the announcement yesterday of the iWatch will that be the product to change the market for wearable tech […]

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Social media, Formula 1 and TV viewing

Bernie Ecclestone has made a lot of money from running Formula 1 and selling the TV rights whilst closely controlling the imagery whether static or moving. So far he has resisted any move to social media, mainly because it doesn’t generate income. I’ve just read this article which discusses the subject and it really highlight […]

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Focussed differentiation

There is a great podcast in the BBC Radio 4 ‘The Bottom Line’ which includes great examples of a few regularly used marketing models – the podcast, entitled Single Product Companies was braodcast on 26 Jun 14 and featured interviews with senior staff from WD40, Maclaren and Crocs. Each of these organisations has a very limited […]

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CIM Northern Conference – day one

I’ve been in Liverpool today for the 2014 CIM Northern Conference – a great day with some really useful insights from the speakers. Here are some of the ones I thought were great:   Everton Football Club (Richard Kenyon and Robert Elstone speaking) Everton have been using social media to engage with local communities and […]

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New, additional, delivery location

We are delighted to announce that from September we will be delivering the new Chartered Institute of Marketing (CIM) qualifications for the Certificate and Diploma in Professional Marketing in Sheffield with evening courses to enable professional marketers to gain the qualifications in under 12 months for each. Full details available soon or contact us for […]

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