Interesting to read an article from The Sunday Times – link here – about Google and Sony joining forces to offer the book library created by Google available for the Sony e-reader. As a strategic move this could be very significant; the critical mass which both Sony and Google should gain from this will give […]
In the last couple of weeks I have spent a few days at Tutor Training events for the new CIM syllabus at both Professional Diploma and Professional Post Graduate Diploma levels. Both look very good, and I am pretty sure they reflect well the challenges faced by marketers at present. The units within the syllabus […]
I plan to use this blog to keep you updated about activities at SPA Professional Academy, and news relevant to marketing professionals. Today has been a bit of a social networking day – I have created a Facebook page – and a Twitter account – now I need to make sure I keep them, and […]
