Do we need social media?

As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most...

Customer Personas

I’ve seen criticism of customer personas from people not involved in marketing, suggesting that they are fake and just marketing speak. When used well they can be very effective and help everyone in an organisation understand the target customer, bringing them...

Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems...