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Brand Strategy

At the end of April we were at the Marketing Showcase event in Manchester, a really great day with lots of visitors at the show. I gave a talk on Brand Strategy to a packed audience (wonderful to see the normality of people sitting and standing together again) which was an extract of content from […]

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98% pass rate!

Congratulations to our students for achieving a 98% pass rate in the CIM December assessment session – really pleased for everyone. The hard work and many hours paid off with 100% pass rates for many modules including Applied Marketing, Planning Campaigns, Digital Marketing Techniques and Digital Optimisation. Whilst we only had two students taking the […]

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Murray Walker – Commentator and Ad-man

By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker – to me he was the voice of motorsport. But I have to relate a tale from his autobiography to show that he was more than just a commentator. […]

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Weetabix and Heinz

Today there are great tweets from Weetabix and Heinz suggesting having beans on Weetabix for breakfast – https://twitter.com/weetabix/status/1359074254789165059and https://twitter.com/weetabix/status/1359074254789165059 What makes it really good, however, is the involvement it has created with many other brands. Ones I’ve seen so far include Specsavers (“*removes glasses* *puts on blindfold*”), Nandos (“You okay hun? DM’s are open if […]

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Digital Marketing – Content

Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs to consider when developing content to maximise the effectiveness of their online […]

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Digital Optimisation

In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules from the CIM Diploma in Professional Digital Marketing, for more information see the […]

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Britbox

Today has seen confirmation that the TV streaming service from the BBC and ITV will be launched later this year. The cost will be similar to that of Netflix and Amazon Prime at £5.99 per month. But is it too little and too late? It is going to offer programmes which have previously been seen […]

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We’re expanding – new delivery centre in Crewe

We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing (CIM) courses for Level 4 Certificate in Professional Marketing and Level 6 Diploma in […]

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Business models – what can be monetised?

Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]

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Do we need social media?

As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most organisations are seeing a need to use […]

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