by Andrew Sherratt | Nov 27, 2020 | Uncategorized
Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs...
by Andrew Sherratt | Nov 11, 2020 | Uncategorized
In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules...
by Andrew Sherratt | Jun 27, 2018 | Uncategorized
We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing...
by Andrew Sherratt | May 17, 2018 | Business models, new business model
Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative...
by Andrew Sherratt | Apr 17, 2018 | Social media
As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most...
