by Andrew Sherratt | Jun 27, 2018 | Uncategorized
We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing...
by Andrew Sherratt | May 17, 2018 | Business models, new business model
Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative...
by Andrew Sherratt | Apr 17, 2018 | Social media
As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most...
by Andrew Sherratt | Mar 9, 2018 | Customer Persona
I’ve seen criticism of customer personas from people not involved in marketing, suggesting that they are fake and just marketing speak. When used well they can be very effective and help everyone in an organisation understand the target customer, bringing them...
by Andrew Sherratt | Nov 15, 2017 | pricing
The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems...
