Andrew Sherratt, Author at SPA Professional Academy

Digital Optimisation

[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.6.6″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” link_option_url=”https://youtu.be/O6Xkk9bmPQo” link_option_url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″] In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is […]

Britbox

Today has seen confirmation that the TV streaming service from the BBC and ITV will be launched later this year. The cost will be similar to that of Netflix and Amazon Prime at £5.99 per month. But is it too little and too late? It is going to offer programmes which have previously been seen […]

We’re expanding – new delivery centre in Crewe

We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing (CIM) courses for Level 4 Certificate in Professional Marketing and Level 6 Diploma in […]

Business models – what can be monetised?

Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]

Customer Personas

I’ve seen criticism of customer personas from people not involved in marketing, suggesting that they are fake and just marketing speak. When used well they can be very effective and help everyone in an organisation understand the target customer, bringing them to life and providing a focus for activities. It is great, therefore, to see […]

Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems wrong to impose a minimum price, or actually any […]

Digital Diploma in Professional Marketing qualification

We are really pleased to be able to offer the new CIM Digital Diploma in Professional Marketing – we will be offering this as an evening course in both Leeds and Sheffield from September and will have a distance learning programme available later this year. Details are available here or please contact us if you […]

Job vacancies

We occassionally hear about marketing job vacancies and have had a couple of emails from people recently telling us about positions so thought we would share them here. South Yorkshire – LEP 3 posts which are: Strategic corporate affairs manager ( has marketing involved) Strategic marketing manager Press and communications officer. Details are available at www.barnsley.gov.uk who are doing […]