Google and Sony

Interesting to read an article from The Sunday Times – link here – about Google and Sony joining forces to offer the book library created by Google available for the Sony e-reader. As a strategic move this could be very significant; the critical mass which both Sony and Google should gain from this will give them the ability to become the dominant player in the online book/reader market. After losing out with Betamax video and Sony were smarter with high definition DVD and gained critical mass through incorporating Blu-Ray into the PlayStation 3 to make it the default choice, winning the battle with HD DVD.

Maybe the link with Google will allow Sony and their e-reader to win the battle with Amazon and the Kindle. Time will tell but it could be a good strategic marketing decision.

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