CIM qualifications

CIM qualifications

A real game-changer?

Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]

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Volkswagen (again) – wrong strategy?

Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]

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Does Digital Marketing exist Strategically?

There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]

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Measuring Marketing – Jeremy Clarkson is wrong!

OK, many people may think that Clarkson is often wrong (doesn’t anyone really opinionated have this reputation though?) but in his piece in the Driving section of The Sunday Times yesterday he certainly was when saying that there is no way of knowing if marketing (he was talking primarily about promotion) is measurable or not. […]

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The Power of Marketing – CIM Northern Conference 2015

A great day at the CIM Northern Conference, this blog was created and updated during the day.   We were attending as an event sponsor so set up our stall early   Follow these links for highlights from the speakers and their presentations during the day.   The Constantly Connected Consumer – Alex Blaikley, Google […]

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Power of Marketing – CIM Northern Conference – 5

Strategic Collaborative Advantage This was a great talk (best of the day for me) from Paul Skinner of Agency of the Future and Pimp my Cause, full of fantastic tips for any business and also those studying CIM qualifications, particularly the Driving Innovation module of the Diploma in Professional Marketing. Starting with the question about […]

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New, additional, delivery location

We are delighted to announce that from September we will be delivering the new Chartered Institute of Marketing (CIM) qualifications for the Certificate and Diploma in Professional Marketing in Sheffield with evening courses to enable professional marketers to gain the qualifications in under 12 months for each. Full details available soon or contact us for […]

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