A great day at the CIM Northern Conference, this blog was created and updated during the day.
We were attending as an event sponsor so set up our stall early
Follow these links for highlights from the speakers and their presentations during the day.
The Constantly Connected Consumer – Alex Blaikley, Google
Alex demonstrated how important mobile now is for marketers, more content here
Making your CPD deliver ROI
An interesting and very interactive discussion on the value and use of CPD from Mike Wood of Gardiner Robinson, details here
Getting your Unfair Share of Business
Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, content detail here
Using content marketing to generate new business leads
Amy Byard from UMPF gave an insightful talk about content marketing, details here
These talks were followed by the lunch break.
The SPA Professional Academy students, past and present who won tickets in our draw for the conference are pictured here during the lunch break:
Strategic Collaborative Advantage
A fantastic talk from Paul Skinner of “Agency of the Future” and “Pimp my Cause” about new ways of developing competitive advantage, detailed write up soon here
The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola
From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. Detailed write up soon here
The evening was the CIM Northern Awards dinner, we had more students invited:
It was a great evening, hosted by Andy Crane (originally known for presenting children’s programmes on BBC) who enlivened the awards ceremony. Special mention has to be given to the winner of the Lifetime Achievement Award – Robert Chiswick – on his retirement from running his study centre in Sheffield. It was great to get a mention from him in his speech in relation to taking over his study centre, an honour to carry on the tradition and big boots to fill! Robert seemed a little camera shy however
All in all a great day with some helpful take-outs related well to all marketers and those on CIM qualifications at all levels.