The Power of Marketing – CIM Northern Conference 2015

A great day at the CIM Northern ConferenIMG_20150624_090910ce, this blog was created and updated during the day.


We were attending as an event sponsor so set up our stall early


Follow these links for highlights from the speakers and their presentations during the day.


The Constantly Connected Consumer – Alex Blaikley, Google

Alex demonstrated how important mobile now is for marketers, more content here

Making your CPD deliver ROI

An interesting and very interactive discussion on the value and use of CPD from Mike Wood of Gardiner Robinson, details here

Getting your Unfair Share of Business

Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, content detail here

Using content marketing to generate new business leads

Amy Byard from UMPF gave an insightful talk about content marketing, details here

These talks were followed by the lunch break.

The SPA Professional Academy students, past and present who won tickets in our draw for the conference are pictured here during the lunch break:


Strategic Collaborative Advantage

A fantastic talk from Paul Skinner of “Agency of the Future” and “Pimp my Cause” about new ways of developing competitive advantage, detailed write up soon here

The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola

From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. Detailed write up soon here

The evening was the CIM Northern Awards dinner, we had more students invited:



It was a great evening, hosted by Andy Crane IMG_20150624_221858(originally known for presenting children’s programmes on BBC) who enlivened the awards ceremony. Special mention has to be given to the winner of the Lifetime Achievement Award – Robert Chiswick – on his retirement from running his study centre in Sheffield. It was great to get a mention from him in his speech in relation to taking over his study centre, an honour to carry on the tradition and big boots to fill! Robert seemed a little camera shy however




Finally, a photo of the table 6 occupants, the SPA Professional Academy students and representatives from Clock Creative and myclever Agency – both of whom won awards, congratulations:



All in all a great day with some helpful take-outs related well to all marketers and those on CIM qualifications at all levels.

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