Brand

Brand

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Murray Walker – Commentator and Ad-man

By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker – to me he was the voice of motorsport. But I have to relate a tale from his autobiography to show that he was more than just a commentator. […]

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Can you tell the difference?

Apparently one in five Which? members have bought an own-label product thinking they were picking up the branded product. Is this something you have done? The investigation could certainly lead manufacturer brands to consider if the own-brand products are “passing off”, undermining their reputation. The retailers questioned about this claim that they are selling products in […]

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Recovering Corporate Reputation

Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]

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Having a product named after you

It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat Loaf?). However it does seem that not everyone is happy […]

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