Brand Strategy

At the end of April we were at the Marketing Showcase event in Manchester, a really great day with lots of visitors at the show.

I gave a talk on Brand Strategy to a packed audience (wonderful to see the normality of people sitting and standing together again) which was an extract of content from the CIM Diploma in Professional Marketing module ‘Managing Brands’ module.

The talk was similar to one I did during an online Marketing Showcase event so there is a recording of it available to watch, hope you find it interesting.