Brand development

Brand development

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Brand Strategy

At the end of April we were at the Marketing Showcase event in Manchester, a really great day with lots of visitors at the show. I gave a talk on Brand Strategy to a packed audience (wonderful to see the normality of people sitting and standing together again) which was an extract of content from […]

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Power of Marketing – CIM Northern Conference – 6

The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]

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