New CIM Syllabus

In the last couple of weeks I have spent a few days at Tutor Training events for the new CIM syllabus at both Professional Diploma and Professional Post Graduate Diploma levels. Both look very good, and I am pretty sure they reflect well the challenges faced by marketers at present. The units within the syllabus have been developed in conjunction with employers to incorporate things which they want from their staff.

I have been involved in the Professional Diploma level more closely as a Senior Examiner for one of the modules – Managing Marketing – so the training this week to learn more about the Professional Post Graduate Diploma and Chartered Post Graduate Diploma was really useful.

It mght sound sad to say this, but I am excited about delivering the new courses and plan to spend time over the next few weeks putting together a package which I hope will offer students an exciting and informative course which will increse their ability to deliver successful marketing. Stay posted for more details.

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