Power of Marketing – CIM Northern Conference – 2

Making your CPD deliver ROI

An interesting and very interactive discussion on the value and use of CPD from Mike Wood of Gardiner Robinson, the key takeouts being:

  • Mindset matters
  • Have a vision
  • Make a plan
  • Review it
  • Allocate resources
  • Have balance
  • Seek guidance

Comments were raised indicating that CPD from CIM needs to more accurately reflect the learning activities undertaken by members to develop their own soils, some of which are not easy to fit into the current framework.

Watch this space!

Information about the CPD programme for Chartered Marketers is here

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