Branding

Branding

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Weetabix and Heinz

Today there are great tweets from Weetabix and Heinz suggesting having beans on Weetabix for breakfast – https://twitter.com/weetabix/status/1359074254789165059and https://twitter.com/weetabix/status/1359074254789165059 What makes it really good, however, is the involvement it has created with many other brands. Ones I’ve seen so far include Specsavers (“*removes glasses* *puts on blindfold*”), Nandos (“You okay hun? DM’s are open if […]

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Power of Marketing – CIM Northern Conference – 6

The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]

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Power of Marketing – CIM Northern Conference – 3

Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be most significant for ROI over the next 5 years Fantastic tips for email – Target and personalise […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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All change at M&S

For the first time since the 1950’s M&S are to sell branded products rather than just their own St Michael products. This represents a major change in branding strategy for the retailer. Over recent years the retailer have gradually introduced some additional brands, starting with Per Una and Autograph in their clothing department, and then […]

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Call the Lawyers!

Whilst in Kiev at the weekend teaching CIM Chartered Post-Graduate Diploma I saw posters for “McFoxy” with a picture of cooked chicken on it. I thought it might be a new variation of McDonalds food but didn’t understand where the Foxy bit came in. However, when walking through a shopping centre I saw this place, […]

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