Today there are great tweets from Weetabix and Heinz suggesting having beans on Weetabix for breakfast –
What makes it really good, however, is the involvement it has created with many other brands. Ones I’ve seen so far include Specsavers (“*removes glasses* *puts on blindfold*”), Nandos (“You okay hun? DM’s are open if you need to talk”), KFC (replying to Nando’s “Let’s set aside our differences to prosecute this under the Geneva Convention.”), Tesco (“Illegal combination in the bagging area”), Domino’s Pizza (“Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon.”), Innocent (“Even we wouldn’t do this. We’re not monsters”), a clever one from Ordnance Survey (“You’ve lost us on this one…”) and even National Rail (“Due to a @weetabix adding beans to their cereal, all services will be delayed while we figure out what is happening….”) – but maybe that is just their latest excuse.
I haven’t thought of a clever enough response, so have written this blog instead!