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digital marketing qualification

New CIM Marketing Qualifications

SPA Professional Academy are delighted to be able to offer the new syllabus from the Chartered Institute of Marketing (CIM), details of which have just been released. We will be delivering the new syllabus for all candidates starting their course from September this year – for the Level 3 Foundation Certificate, Level 4 Certificate and […]

Does Digital Marketing exist Strategically?

There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]