Price

Price

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Pricing for convenience

I visited my local Co-Op yesterday evening and was struck by the pricing being used here. I noticed it because I hadn’t seen the 1/5 litre oat drink before so it caught my eye. But then I saw the prices and it made me wonder how much convenience is worth . Buying the small carton […]

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Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems wrong to impose a minimum price, or actually any […]

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What price convenience?

Price is always an interesting and complex area for marketers to deal with and get right but today I saw an example which shows how price isn’t always proportional to the amount of product received. At a mainline rail station and wanting some water to drink I looked at one of the station vendors and […]

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Interesting promotion

I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere. Whilst my French isn’t brilliant, just in case you need […]

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