Call the Lawyers!

Whilst in Kiev at the weekend teaching CIM Chartered Post-Graduate Diploma I saw posters for “McFoxy” with a picture of cooked chicken on it. I thought it might be a new variation of McDonalds food but didn’t understand where the Foxy bit came in.

However, when walking through a shopping centre I saw this place, and realised that it was a fast food outlet, which presumably competes to some degree with McDonalds. I wonder how long it will survive with the name it currently has? As there is a McDonalds in the same food court of the centre where I saw this I guess they must know about it, and I can’t imagine the brand lawyers will be too pleased.

I am back in Kiev again in January so will be interested to see whether it is still there and has the same name – I’ll let you know.

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