Product, packaging and physical evidence

I received a package through the post today which demonstrates very well how packaging can enhance the perception of a product. As a background I answered a questionnaire from Bremont (an English luxury watchmaker – link here) for which I received a voucher for money off in their accessories store. I decided to put it towards a key-fob – which still seemed pretty expensive even with more than 50% off!

The key-fob arrived today, in a black padded envelope. The picture shows what was inside, and the bag inside the box which contained the key fob.