Interesting promotion

I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere.

Whilst my French isn’t brilliant, just in case you need a translation the basic line is the you get a % reduction on the price equivalent to your age, the woman saying that she is flattered to be offered only a 30% reduction. There were other variations on the theme which I spotted.