If you are a junior marketer, working in a marketing support role or if marketing plays a part in your job the CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Extended Certificate in Professional Marketing is ideal for you as well as those who are looking to build on the knowledge gained at Foundation Certificate level. The qualifications have been developed by the Chartered Institute of Marketing following extensive employer-led research across a range of sectors and sizes of organisations to ensure that those completing it gain relevant competencies for their marketing career.
The qualification provides the practical skills, knowledge and understanding to devise and execute marketing activities and gain marketing credibility within the position of ‘Marketing Executive’ or similar. carrying out an essential and successful professional marketing role within the workplace.
The Level 4 Certificate and Extended Certificate is designed to offer progression to all Level 6 CIM qualifications
Watch our video introduction to the CIM Level 4 Certificate here:
The modules in the CIM Certificate and Extended Certificate in Professional and Digital Marketing are:
Mandatory module:
Marketing Impact
Elective modules – Group 1:
Planning Integrated Campaigns
Responsible Marketing
Elective modules – Group 2:
Content Marketing
Search Engine Optimisation
MarTech
Social Media Marketing
The CIM Level 4 Certificate in Professional and Digital Marketing is awarded with:
Route 1 – Mandatory + one elective from Group 1 + two electives from Group 2
Route 2 – Mandatory + both electives from Groups 1 + one elective from Group 2
The CIM Level 4 Extended Certificate in Professional and Digital Marketing is awarded with:
Route 1 or Route 2 above + one additional module from Groups 1 or 2
Each module is an individual Level 4 Award in Professional Marketing.
Watch our video overview of the CIM Level 4 Certificate structure and modules here:
Location
Duration
Modules
Marketing Assistants
Marketing Co-ordinators
Marketing Executives
Marketing managers in SMEs without formal marketing qualifications
Non-marketers with aspirations for marketing
Existing marketers wanting to become more specialist There are many benefits to this qualification, including:
Delivery format
SPA Professional Academy offer alternative methods for study of the Certificate in Professional Marketing – click here for details.
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Level 4
In-depth understanding and expertise in focused areas of Digital marketing through time efficient, assessed learning.
The four Level 4 Digital Awards from CIM provide tailored knowledge and credentials to suit current and aspirational career goals, without such a significant time or financial commitment as full CIM qualifications.
Each award is an individual qualification but they can be combined for greater knowledge.
