Planning Integrated Campaigns (Elective)

About This Module

The Planning Integrated Campaigns CIM Level 4 Certificate module provides understanding of the rapidly changing marketing landscape. Candidates learn about the core concepts of marketing and explore digital innovation.

The module provides an understanding of how content plays a crucial role in the customer lifecycle along with how audiences interact with both digital and traditional media.

Candidates learn how to create integrated marketing campaigns across various channels, online and offline along with measuring their effectiveness

Planning Integrated Campaigns (Elective)

Further Information About Planning Integrated Campaigns (Elective)

Planning Integrated Campaigns is an elective module from Group 1, for the Certificate or Extended Certificate qualification either this module or Responsible Marketing must be selected

This 10 credit elective module comprises three learning outcomes:

  1. Understand how the organisation interacts with customers
  2. Understand customer engagement with media and content
  3. Understand how to develop a customer-centric integrated campaign plan

Assessment: Online Multiple Choice Test

The assessment for Planning Integrated Campaigns is a 50 question, 90 minute onscreen multiple choice test

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