Content Marketing (Elective)

About This Module

The Content Marketing CIM Level 4 Certificate Module looks at the crucial role of content marketing in delivering effective digital marketing campaigns, providing the knowledge and skills to successfully create content to support marketing goals.

Candidates taking this module learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production.

The module also provides candidates with the skills to produce a suitable content plan to support organisational initiatives.

Content Marketing (Elective)

Further Information About Content Marketing (Elective)

Content Marketing is an elective module from Group 2, for the Certificate or Extended Certificate qualification this module, Search Engine Optimisation, MarTech, or Social Media Marketing must be selected

This 10 credit elective module comprises three learning outcomes:

  1. Recognise the importance of content marketing to organisations
  2. Understand different content formats across a range of contexts
  3. Understand how to create a content marketing plan

Assessment: Online Multiple Choice Test

The assessment for Content Marketing is a 50 question, 90 minute onscreen multiple choice test

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