Apparently one in five Which? members have bought an own-label product thinking they were picking up the branded product. Is this something you have done? The investigation could certainly lead manufacturer brands to consider if the own-brand products are “passing off”, undermining their reputation. The retailers questioned about this claim that they are selling products in […]
One area I often discuss when teaching the CIM Chartered Postgraduate Diploma, especially the Emerging Themes unit, is collaboration between competing organisations to develop products. The reason for doing this is to save costs on areas where differentiation is not important and no advantage will be gained by any party involved but cost saving can […]
Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]
Amazon have just announced what appears to be a great differentiator in a crowded market which should give a more compelling proposition to customers. Only available in the US at the moment but they are offering a free cloud based mp3 version of music customers have bought on CD from Amazon since they started business […]
It seems that 3D printing has moved on since our last blog post on the subject link here 3D Printer manufacturer MakerBot Industries has opened a shop to allow people to see the printers and technology available, read more here or watch a short video here These printers have great possibilities for marketers of physical products […]
This is a fascinating infographic about what makes good bosses in the UK, and who people think would be good bosses: Infographic by Reed Global
There is a great discussion about leadership and management in a recent edition of the Radio Four programme, The Bottom Line – the podcast can be downloaded hereThis could be really useful for CIM students on the Professional Diploma Managing Marketing unit and Chartered Postgraduate Diploma Marketing Leadership and Planning unit. Get listening!
I have just had an email from Starbucks telling me how they would like to get to know me, and want to get personal with customers by referring to them by name rather than the type of drink purchased. It seems like a nice idea to me, and will potentially add to one of the reasons they […]
I have just seen this video on You Tube and have to share it – this is great thinking for anyone involved in management and leading of teams of people, demonstrating that the logical thinking of many theories relating to motivation just doesn’t work in practice. If you are studying for the CIM Professional Diploma […]
I seem to have seen quite a few things about marketing ethics recently – there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand, and take on board to ensure credibility. The […]
Really delighted that one of our CIM Chartered Postgraduate in Marketing students has been awarded the Top International Student award for the Analysis and Decision exam paper at the CIM Graduation Ceremony in Birmingham. Congratulations to Catherine May, this is a fantastic achievement!
Google have released Google+ Pages for business today –Google Blog – so we have created a page for SPA Professional Academy to have a look at how it works. I think there is probably still quite a lot to do on the page but hopefully there will be time to investigate all of this soon. […]
