It has been said that Apple are not always first to market with technology but recent products, particularly the iPhone and iPad have been massive hits and leaders in the market for smartphones and tablets. So with the announcement yesterday of the iWatch will that be the product to change the market for wearable tech […]
Bernie Ecclestone has made a lot of money from running Formula 1 and selling the TV rights whilst closely controlling the imagery whether static or moving. So far he has resisted any move to social media, mainly because it doesn’t generate income. I’ve just read this article which discusses the subject and it really highlight […]
There is a great podcast in the BBC Radio 4 ‘The Bottom Line’ which includes great examples of a few regularly used marketing models – the podcast, entitled Single Product Companies was braodcast on 26 Jun 14 and featured interviews with senior staff from WD40, Maclaren and Crocs. Each of these organisations has a very limited […]
I’ve been in Liverpool today for the 2014 CIM Northern Conference – a great day with some really useful insights from the speakers. Here are some of the ones I thought were great: Everton Football Club (Richard Kenyon and Robert Elstone speaking) Everton have been using social media to engage with local communities and […]
We are delighted to announce that from September we will be delivering the new Chartered Institute of Marketing (CIM) qualifications for the Certificate and Diploma in Professional Marketing in Sheffield with evening courses to enable professional marketers to gain the qualifications in under 12 months for each. Full details available soon or contact us for […]
Having read an article about a new app this morning it got me thinking about whether apps should be used as a substitute for good personal service. Apparently Flypay – http://www.flypay.co.uk/ – have received £1m in funding for their app which will enable people to pay restaurant bills without the waiter being involved. There are claims […]
I recently heard about a new initiative from Booths, a supermarket chain based in Preston with stores predominantly in North West England which has implications for both Booths and other shops local to their stores. Booths operate a loyalty card scheme and have recently changed the offers to include a “free daily regular hot drink […]
I just saw this heading and had to write a quick piece about it – this is the sub-heading of an article in Autocar magazine this week which discusses hybrid powertrains for Rolls Royce cars, but it is the wording of the sub-heading which caught my attention. Why would anyone want to do something which […]
When it comes to customer service and building relationships it is often little things which make the difference, something which I experienced recently highlighting this. There are times when I use DHL for deliveries of parcels and so get to chat briefly with the drivers who collect and deliver the packages. I’m a bit late […]
The title is probably an exaggeration, we rarely see sense from governments of course! The reason I say this is that as a marketer I am pleased to see that the government have, for the moment, cancelled plans for cigarettes to be sold in plain packaging and the minimum price for alcohol. I understand the […]
Another motoring related blog – apologies for that but this is about the business model rather than the car! Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the […]
Those who know me (or regularly read this blog) will know that I am a petrolhead – this is from both the car perspective and the business perspective of the car industry. This blog explores a bit of both. In the UK Audi have largely stuck with the Vorsprung Durch Technik slogan for many years, […]
