Power of Marketing – CIM Northern Conference – 3
Getting your Unfair Share of Business
Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were:
email marketing
74% of marketers believe email will be most significant for ROI over the next 5 years
Fantastic tips for email –
- Target and personalise
- Clear CTA
- Add rich media
- Optimise landing pages
- Follow up
PR
For PR there was a great quote from Richard Brandon – “A good PR story is infinitely more effective than a front page ad”
Tips for Fantastic PR:
- Maximise everyday activities
- Build media relations
- Corporate Social Responsibility
Social Media
Fantastic tips for social media included:
- Diverse content
- Outreach & engagement
- Efficient interactive management
- Results focussed
Search
“Never let your ads write cheques that your website can’t cash” – Avinash Kaushik
- PPC + SEO
- Google analytics expertise
- CPA
- Test & measure
Many of these areas are covered in detail in the Integrated Communication and Digital Marketing modules of the Certificate in professional Marketing as well as the Digital Strategy module from the Diploma in Professional Marketing
