Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs to consider when developing content to maximise the effectiveness of their online presence.

Content as an element of digital marketing is included in depth with various modules of our CIM qualification courses, in particular the Digital Marketing Techniques module within the Certificate in Professional Digital Marketing and the Digital Optimisation and Digital Customer Experience modules within the Diploma in Professional Digital Marketing