SPA Professional Academy are delighted to be accredited for this recently updated qualification from the Chartered Institute of Marketing. The Diploma in Hospitality and Tourism Marketing is a specialist award which introduces the key concepts and principles of services marketing applied to the hospitality, travel and tourism industries. We will be launching courses for this […]
Not strictly SPA Professional Academy, but a student I taught in Kiev at the International Institute of Business was yesterday presented with the award for the top International Student for the Chartered Institute of Marketing Professional Post-Graduate Diploma Managing Marketing Performance module. Congratulations to Natalia for her success – it is a great achievement for […]
For the first time since the 1950’s M&S are to sell branded products rather than just their own St Michael products. This represents a major change in branding strategy for the retailer. Over recent years the retailer have gradually introduced some additional brands, starting with Per Una and Autograph in their clothing department, and then […]
At the CIM Yorkshire and Humberside Celebration Evening in Leeds last night one of our students was awarded Student of the Year for CIM Professional Post-Graduate Diploma in the region. Our congratulations go to Alice for the recognition of the determination she showed through her studies, for which the award is well deserved. In addtion […]
I have just returned from a trip to Kiev to teach the Emerging Themes Postgraduate unit at the International Institute of Business. This was my first delivery of any of the new syllabus CIM qualifications, I will be starting the CIM Professional Diploma in addition to the Chartered Post Graduate Diploma shortly in the UK […]
I am off to Kiev tomorrow to teach the Emerging Themes unit from the new CIM Chartered Postgraduate Diploma syllabus at the International Institute of Business. I am hoping for a really interesting weekend with lots of discussions with students about the emerging issues which are affecting them – it will be interesting to compare […]
I’ve been at the CIM Race for Success events over the last three days, Manchester on Tuesday, Durham on Wednesday and Sheffield today. I had some interesting conversations with prospective students and it is really encouraging to see how many people see the value of the CIM qualifications. There were recruitment consultants at the events […]
There is a disagreement at the moment between the UK Goverment and Internet Service Providers (ISP’s) about the issue of internet piracy and file sharing and how to deal with the issue. Whilst both parties have valid points (can’t believe I am saying that about Government!!) could the whole discussion be avoided by different thinking? […]
Interesting to see that Proctor and Gamble must have been considering their business portfolio, they are selling their pharmaceutical business to the Irish drugmaker Warner Chilcott – see story here This is a classic example of an organisation considering the future, presumably based on the factors typically included in the various portfolio matrices which are […]
We are really pleased with the level of enrolments so far this year, they are exceeding expectations for this stage of the process. The weekend courses are doing particularly well so if you are considering joining our CIM weekend workshops for the new Chartered Post Graduate Diploma or Professional Diploma make sure to complete your […]
You can now see, and purchase, all the recommended texts for CIM qualifications on our website at www.spa-pa.co.uk/books.html – hope everyone finds this to be a useful resource, there are certainly some very interesting books on the lists.
I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere. Whilst my French isn’t brilliant, just in case you need […]
