You can now see, and purchase, all the recommended texts for CIM qualifications on our website at www.spa-pa.co.uk/books.html – hope everyone finds this to be a useful resource, there are certainly some very interesting books on the lists.
I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere. Whilst my French isn’t brilliant, just in case you need […]
Yesterday was the last teaching day for SPA Professional Academy this term with exams coming up shortly for students, resuming again in September with the final module of the current CIM Post-Graduate Diploma and the first modules of the new Diploma and Chartered Post-Graduate Diploma. The current Post-Graduate Diploma students are pictured during the session […]
Details for our courses for the new Professional Post Graduate Diploma and Chartered Post Graduate Diploma should be available soon – we are working out the delivery schedule and timetable for the courses which we will be starting in September. The issue we are currently dealing with is how to ensure we deliver in a […]
Interesting to read an article from The Sunday Times – link here – about Google and Sony joining forces to offer the book library created by Google available for the Sony e-reader. As a strategic move this could be very significant; the critical mass which both Sony and Google should gain from this will give […]
In the last couple of weeks I have spent a few days at Tutor Training events for the new CIM syllabus at both Professional Diploma and Professional Post Graduate Diploma levels. Both look very good, and I am pretty sure they reflect well the challenges faced by marketers at present. The units within the syllabus […]
I plan to use this blog to keep you updated about activities at SPA Professional Academy, and news relevant to marketing professionals. Today has been a bit of a social networking day – I have created a Facebook page – and a Twitter account – now I need to make sure I keep them, and […]