Blog

Blog

Eyjafjallajoekull Volcano and the Triple Bottom Line

I was contemplating earlier the possible marketing related consequences of the flight bans in the UK due to the Icelandic Volcano eruptions and the ensuing ash clouds. Whilst there are many areas which fall into the “Managing Corporate Reputation” area due to the publicity with the obvious areas being in relation to airlines, holiday companies […]

Bookmark iconRead More

BBC Consolidation Strategy

The BBC Trust have published a proposed strategy for the future of the BBC based on a challenge to address questions about the scope of the BBC’s activities to focus on how the BBC can most effectively deliver its public service mission and meet audience needs and deliver value for money. This is a situation […]

Bookmark iconRead More

Sony Ericsson Product Research

As I am in the market for a new mobile phone I have been looking at models currently available and due soon. For various reasons I think I would like one which operates on the Google Android operating system and have been using Sony Ericsson phones for a few years so one which is of […]

Bookmark iconRead More

CIM Diploma in Hospitality and Tourism Marketing

SPA Professional Academy are delighted to be accredited for this recently updated qualification from the Chartered Institute of Marketing. The Diploma in Hospitality and Tourism Marketing is a specialist award which introduces the key concepts and principles of services marketing applied to the hospitality, travel and tourism industries. We will be launching courses for this […]

Bookmark iconRead More

Top International Student

Not strictly SPA Professional Academy, but a student I taught in Kiev at the International Institute of Business was yesterday presented with the award for the top International Student for the Chartered Institute of Marketing Professional Post-Graduate Diploma Managing Marketing Performance module. Congratulations to Natalia for her success – it is a great achievement for […]

Bookmark iconRead More

All change at M&S

For the first time since the 1950’s M&S are to sell branded products rather than just their own St Michael products. This represents a major change in branding strategy for the retailer. Over recent years the retailer have gradually introduced some additional brands, starting with Per Una and Autograph in their clothing department, and then […]

Bookmark iconRead More

Student Award Winner

At the CIM Yorkshire and Humberside Celebration Evening in Leeds last night one of our students was awarded Student of the Year for CIM Professional Post-Graduate Diploma in the region. Our congratulations go to Alice for the recognition of the determination she showed through her studies, for which the award is well deserved. In addtion […]

Bookmark iconRead More

CIM Postgraduate Diploma – Emerging Themes

I have just returned from a trip to Kiev to teach the Emerging Themes Postgraduate unit at the International Institute of Business. This was my first delivery of any of the new syllabus CIM qualifications, I will be starting the CIM Professional Diploma in addition to the Chartered Post Graduate Diploma shortly in the UK […]

Bookmark iconRead More

International Emerging Themes

I am off to Kiev tomorrow to teach the Emerging Themes unit from the new CIM Chartered Postgraduate Diploma syllabus at the International Institute of Business. I am hoping for a really interesting weekend with lots of discussions with students about the emerging issues which are affecting them – it will be interesting to compare […]

Bookmark iconRead More

Race for Success

I’ve been at the CIM Race for Success events over the last three days, Manchester on Tuesday, Durham on Wednesday and Sheffield today. I had some interesting conversations with prospective students and it is really encouraging to see how many people see the value of the CIM qualifications. There were recruitment consultants at the events […]

Bookmark iconRead More