Do you understand all the competition in your market? One area which marketers need to understand in order to produce great, relevant, strategies is the competition they face, not just from their direct competitors, but also those in the wider market who offer a similar solution for customers. I’ve just (very belatedly) listened to a […]
A change in the law today has potential impacts for consumer marketers – it is now law that customers can claim a refund for faulty goods within a 30 day period rather than a time at the discretion of sellers. Whilst it has always been good practice in terms of customer experience and satisfaction to […]
OK, many people may think that Clarkson is often wrong (doesn’t anyone really opinionated have this reputation though?) but in his piece in the Driving section of The Sunday Times yesterday he certainly was when saying that there is no way of knowing if marketing (he was talking primarily about promotion) is measurable or not. […]
A great day at the CIM Northern Conference, this blog was created and updated during the day. We were attending as an event sponsor so set up our stall early Follow these links for highlights from the speakers and their presentations during the day. The Constantly Connected Consumer – Alex Blaikley, Google […]
The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]
The Constantly Connected Consumer – Alex Blaikley, Google Alex demonstrated how important mobile now is for marketers, some key stats: – 18 – 24 years olds check their phones on average 53 times per day – 35% of smartphone users check their phones within 5 minutes of waking every day – 40% of online transactions […]
Making your CPD deliver ROI An interesting and very interactive discussion on the value and use of CPD from Mike Wood of Gardiner Robinson, the key takeouts being: Mindset matters Have a vision Make a plan Review it Allocate resources Have balance Seek guidance Comments were raised indicating that CPD from CIM needs to more […]
Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be most significant for ROI over the next 5 years Fantastic tips for email – Target and personalise […]
Strategic Collaborative Advantage This was a great talk (best of the day for me) from Paul Skinner of Agency of the Future and Pimp my Cause, full of fantastic tips for any business and also those studying CIM qualifications, particularly the Driving Innovation module of the Diploma in Professional Marketing. Starting with the question about […]
Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was pointed out by Amy, it isn’t just online where content marketing can be used […]
We are sponsoring the CIM Northern Conference this year, it takes place in Leeds on June 24th. As part of the sponsorship package we have three tickets for each of the conference and awards dinner which were offered to our students in a draw which took place this morning, you can see videos of the draws here: […]
Had an unusual thing happen this week in relation to free pens and how they can be valued. In the office building where I work there is a sign-in sheet in reception – but very rarely a receptionist. A week or so ago the cheap pen which had been there for ages disappeared so I […]
