I have just had an email from Starbucks telling me how they would like to get to know me, and want to get personal with customers by referring to them by name rather than the type of drink purchased. It seems like a nice idea to me, and will potentially add to one of the reasons they […]
I have just seen this video on You Tube and have to share it – this is great thinking for anyone involved in management and leading of teams of people, demonstrating that the logical thinking of many theories relating to motivation just doesn’t work in practice. If you are studying for the CIM Professional Diploma […]
I seem to have seen quite a few things about marketing ethics recently – there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand, and take on board to ensure credibility. The […]
Really delighted that one of our CIM Chartered Postgraduate in Marketing students has been awarded the Top International Student award for the Analysis and Decision exam paper at the CIM Graduation Ceremony in Birmingham. Congratulations to Catherine May, this is a fantastic achievement!
Google have released Google+ Pages for business today –Google Blog – so we have created a page for SPA Professional Academy to have a look at how it works. I think there is probably still quite a lot to do on the page but hopefully there will be time to investigate all of this soon. […]
Just posted a new resource on our website – from PEST to STEEPLE and beyond – looking at the different categories of macro environment analysis acronyms. The resources covers PEST, SLEPT, PESTEL, PESLEG, LEPEST and STEEPLE along with a couple of others. Useful for students at all levels of CIM qualification, Professional Certificate, Professional Diploma […]
I make no apologies for another blog related to the motor industry, but this week in Autocar magazine there are two interesting, but very different, interviews with car company CEOs which demonstrate contrasting approaches to strategic planning. One interview is with Dany Bahar of Lotus and the other with Ratan Tata of Tata, owners of […]
We are having an open day so prospective students can come and discuss course options for any CIM marketing qualification or CAM digital marketing qualification. Details are:Date: September 14thTime: 2pm to 9pmVenue: Bewleys Hotel, Leeds You can either book an appointment by phoning 01977 649000 or just drop in and have a chat – coffee […]
Really delighted tonight – at the CIM Yorkshire Celebration Evening one of our students from SPA Professional Academy, Rebecca McGuinness, won not only the award for the best Chartered Postgraduate student but also the Yorkshire and Humberside Top Student of the Year 2011 award – congratulations Becky, a really well deserved award.
It would be really interesting to see an equivalent study for the UK to this one which is discussed in Fast Company magazine: What College Degrees Are Really Worth | Fast Company It certainly looks like graduates from Business degrees in the US do better than quite a few others in the salary stakes and […]
2011 is the Centenary year for the Chartered Institute of Marketing (CIM) and on Monday this week they held a Centenary Banquet at Windsor Castle with HRH Prince Philip (Patron of the Institute) in attendance. I was really lucky to receive an invitation so decided I really should attend – it might well be the […]
One area of the CIM assessments which students sometimes struggle with is the preparation of the audit for marketing plans and other areas which need an audit as a base. We have just produced a document which outlines the areas which are likely to be included in a typical audit, although this may not be […]
