Marketing Audit

One area of the CIM assessments which students sometimes struggle with is the preparation of the audit for marketing plans and other areas which need an audit as a base. We have just produced a document which outlines the areas which are likely to be included in a typical audit, although this may not be appropriate for all situations and will need amendments to suit the particular context of any organisation.

Please contact us if you would like a copy of our Marketing Audit Template.
Recent Articles