CIM Diploma

CIM Diploma

Volkswagen (again) – wrong strategy?

Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]

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Marketing Audit

One area of the CIM assessments which students sometimes struggle with is the preparation of the audit for marketing plans and other areas which need an audit as a base. We have just produced a document which outlines the areas which are likely to be included in a typical audit, although this may not be […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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