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From PEST to STEEPLE

Posted on 29th September 2011 // Blog, Marketing Planning Process, Analysis and Decision, Assessing the Marketing Environment

Just posted a new resource on our website – from PEST to STEEPLE and beyond – looking at the different categories of macro environment analysis acronyms. The resources covers PEST, SLEPT, PESTEL, PESLEG, LEPEST and STEEPLE along with a couple of others. Useful for students at all levels of CIM qualification, Professional Certificate, Professional Diploma and Chartered Postgraduate Diploma. The resource is available here

Posted on 29th September 2011 // Blog, Marketing Planning Process, Analysis and Decision, Assessing the Marketing Environment
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