Just posted a new resource on our website – from PEST to STEEPLE and beyond – looking at the different categories of macro environment analysis acronyms. The resources covers PEST, SLEPT, PESTEL, PESLEG, LEPEST and STEEPLE along with a couple of others. Useful for students at all levels of CIM qualification, Professional Certificate, Professional Diploma and Chartered Postgraduate Diploma. The resource is available here
From PEST to STEEPLE
by admin | Sep 29, 2011 | Analysis and Decision, Assessing the Marketing Environment, Marketing Planning Process | 0 comments