All change at M&S

For the first time since the 1950’s M&S are to sell branded products rather than just their own St Michael products. This represents a major change in branding strategy for the retailer. Over recent years the retailer have gradually introduced some...

Call the Lawyers!

Whilst in Kiev at the weekend teaching CIM Chartered Post-Graduate Diploma I saw posters for “McFoxy” with a picture of cooked chicken on it. I thought it might be a new variation of McDonalds food but didn’t understand where the Foxy bit came...