Jaguar are using their heritage to produce a “new” car – a continuation of a model made 60 years ago. But for a forward looking organisation does this give the right impression? There are strong arguments for why Jaguar should do this but having changed their positioning and image over recent years to produce a […]
I received a package through the post today which demonstrates very well how packaging can enhance the perception of a product. As a background I answered a questionnaire from Bremont (an English luxury watchmaker – link here) for which I received a voucher for money off in their accessories store. I decided to put it […]
It has been so busy recently I missed out on a celebration for 18 years of SPA – October 8th 1998 was the first day of self employment which led to where I am now. It has been great so far, really enjoying life and meeting some great people through the CIM qualification courses we […]
We really should have published about this before but for various reasons haven’t done – for every study session The Chartered Institute of Marketing (CIM) issue commendations to study centres who have achieved high pass rates on assessments which have had minimum numbers of candidates (you don’t get a commendation with a 100% pass rate […]
Wow, life has been hectic recently from both business and personal sides meaning I haven’t made time to write any blog posts – my list of topics to cover is getting longer all the time so I thought I should at least post something here to let you know we are still active! Last week […]
Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]
Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]
There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]
I’ve been intending to write a blog about VW and the diesel engine emission situation for a while but because it is such a large area and covered really well elsewhere I haven’t got round to it until now. But a news item just released has prompted me to write this – apparently VW are […]
I just read about a great example of corporate social responsibility which demonstrates a sense of purpose. Outside Timpson shops which offer dry cleaning there are signs which says that if you are unemployed and need your outfit cleaned for an interview Timpson will dry clean it for free. What a great offer which really […]
Do you understand all the competition in your market? One area which marketers need to understand in order to produce great, relevant, strategies is the competition they face, not just from their direct competitors, but also those in the wider market who offer a similar solution for customers. I’ve just (very belatedly) listened to a […]
A change in the law today has potential impacts for consumer marketers – it is now law that customers can claim a refund for faulty goods within a 30 day period rather than a time at the discretion of sellers. Whilst it has always been good practice in terms of customer experience and satisfaction to […]
