Today has seen confirmation that the TV streaming service from the BBC and ITV will be launched later this year. The cost will be similar to that of Netflix and Amazon Prime at £5.99 per month. But is it too little and too late? It is going to offer programmes which have previously been seen […]
We are really pleased to be able to announce that SPA Professional Academy are expanding with an additional delivery centre in Crewe, Cheshire, with courses starting there in September 2018. We have experienced CIM tutors to deliver Chartered Institute of Marketing (CIM) courses for Level 4 Certificate in Professional Marketing and Level 6 Diploma in […]
Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]
As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most organisations are seeing a need to use […]
I’ve seen criticism of customer personas from people not involved in marketing, suggesting that they are fake and just marketing speak. When used well they can be very effective and help everyone in an organisation understand the target customer, bringing them to life and providing a focus for activities. It is great, therefore, to see […]
The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems wrong to impose a minimum price, or actually any […]
The announcement from Twitter that they are increasing the character limit for most users from 140 to 280 is disappointing for many people, causing lots of discussion on the platform. To me the real joy of Twitter is the brevity – it works two ways, it gives the chance to scan a lot of information […]
We are really pleased to be able to offer the new CIM Digital Diploma in Professional Marketing – we will be offering this as an evening course in both Leeds and Sheffield from September and will have a distance learning programme available later this year. Details are available here or please contact us if you […]
We occassionally hear about marketing job vacancies and have had a couple of emails from people recently telling us about positions so thought we would share them here. South Yorkshire – LEP 3 posts which are: Strategic corporate affairs manager ( has marketing involved) Strategic marketing manager Press and communications officer. Details are available at www.barnsley.gov.uk who are doing […]
Well, here we are in April and all the plans I had to blog regularly this year seem to have been thwarted for lots of reasons, some good and some definitely not. But this blog is to share some good news, we got commendations for the performance of our students in the December 2016 CIM […]
The logo and font style for SPA Professional Academy has remained the same for quite some years so I felt it was probably time for a refresh, but that led to the problem many marketers have of what to adopt. Fortunately, whilst considering the change something turned up that made the decision really easy in […]
Happy New Year! It is change time for SPA Professional Academy as we welcome 2017 with a new office and a new logo. Our new office address is: Churchill House 29 Mill Hill Road Pontefract WF8 4HY Our phone number remains the same – 01977 649000. The delivery locations for our workshop based courses in […]
