A great day at the CIM Northern Conference, this blog was created and updated during the day. We were attending as an event sponsor so set up our stall early Follow these links for highlights from the speakers and their presentations during the day. The Constantly Connected Consumer – Alex Blaikley, Google […]
The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]
The Constantly Connected Consumer – Alex Blaikley, Google Alex demonstrated how important mobile now is for marketers, some key stats: – 18 – 24 years olds check their phones on average 53 times per day – 35% of smartphone users check their phones within 5 minutes of waking every day – 40% of online transactions […]
Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be most significant for ROI over the next 5 years Fantastic tips for email – Target and personalise […]
Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was pointed out by Amy, it isn’t just online where content marketing can be used […]
We are delighted to announce that from September we will be delivering the new Chartered Institute of Marketing (CIM) qualifications for the Certificate and Diploma in Professional Marketing in Sheffield with evening courses to enable professional marketers to gain the qualifications in under 12 months for each. Full details available soon or contact us for […]
