Emerging Themes

Emerging Themes

A real game-changer?

Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]

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Social media, Formula 1 and TV viewing

Bernie Ecclestone has made a lot of money from running Formula 1 and selling the TV rights whilst closely controlling the imagery whether static or moving. So far he has resisted any move to social media, mainly because it doesn’t generate income. I’ve just read this article which discusses the subject and it really highlight […]

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A new business model – Emerging Themes

Another motoring related blog – apologies for that but this is about the business model rather than the car!Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the battery […]

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Improved proposition gives differentiation

Amazon have just announced what appears to be a great differentiator in a crowded market which should give a more compelling proposition to customers. Only available in the US at the moment but they are offering a free cloud based mp3 version of music customers have bought on CD from Amazon since they started business […]

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More 3D printing

It seems that 3D printing has moved on since our last blog post on the subject link here 3D Printer manufacturer MakerBot Industries has opened a shop to allow people to see the printers and technology available, read more here or watch a short video here These printers  have great possibilities for marketers of physical products […]

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3D Printing

One subject I have been covering with my groups when teaching the Emerging Themes unit in the CIM Chartered Postgraduate Diploma is 3D printing – it is a really fascinating technology which will potentially allow us all to make products tailored to our own specification, potentially an exact fit for our own hand or similar […]

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Eyjafjallajoekull Volcano and the Triple Bottom Line

I was contemplating earlier the possible marketing related consequences of the flight bans in the UK due to the Icelandic Volcano eruptions and the ensuing ash clouds. Whilst there are many areas which fall into the “Managing Corporate Reputation” area due to the publicity with the obvious areas being in relation to airlines, holiday companies […]

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Sony Ericsson Product Research

As I am in the market for a new mobile phone I have been looking at models currently available and due soon. For various reasons I think I would like one which operates on the Google Android operating system and have been using Sony Ericsson phones for a few years so one which is of […]

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International Emerging Themes

I am off to Kiev tomorrow to teach the Emerging Themes unit from the new CIM Chartered Postgraduate Diploma syllabus at the International Institute of Business. I am hoping for a really interesting weekend with lots of discussions with students about the emerging issues which are affecting them – it will be interesting to compare […]

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Internet Piracy?

There is a disagreement at the moment between the UK Goverment and Internet Service Providers (ISP’s) about the issue of internet piracy and file sharing and how to deal with the issue. Whilst both parties have valid points (can’t believe I am saying that about Government!!) could the whole discussion be avoided by different thinking? […]

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