CIM Chartered Post Graduate Diploma

CIM Chartered Post Graduate Diploma

A new business model – Emerging Themes

Another motoring related blog – apologies for that but this is about the business model rather than the car!Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the battery […]

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Another corporate reputation and bottom line hit!

Another organisation has had its corporate reputation hit today, this time by something which should and could have been easily avoided. TalkTalk have been fined £750,000 by Ofcom for making an excessive number of abandoned and silent calls. This is about the calls we have almost all received – the phone rings but there is […]

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Leadership

There is a great discussion about leadership and management in a recent edition of the Radio Four programme, The Bottom Line – the podcast can be downloaded hereThis could be really useful for CIM students on the Professional Diploma Managing Marketing unit and Chartered Postgraduate Diploma Marketing Leadership and Planning unit. Get listening!

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Motivation

I have just seen this video on You Tube and have to share it – this is great thinking for anyone involved in management and leading of teams of people, demonstrating that the logical thinking of many theories relating to motivation just doesn’t work in practice. If you are studying for the CIM Professional Diploma […]

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Another award winning student!

Really delighted that one of our CIM Chartered Postgraduate in Marketing students has been awarded the Top International Student award for the Analysis and Decision exam paper at the CIM Graduation Ceremony in Birmingham. Congratulations to Catherine May, this is a fantastic achievement!

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Student award winner!

Really delighted tonight – at the CIM Yorkshire Celebration Evening one of our students from SPA Professional Academy, Rebecca McGuinness, won not only the award for the best Chartered Postgraduate student but also the Yorkshire and Humberside Top Student of the Year 2011 award – congratulations Becky, a really well deserved award. 

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3D Printing

One subject I have been covering with my groups when teaching the Emerging Themes unit in the CIM Chartered Postgraduate Diploma is 3D printing – it is a really fascinating technology which will potentially allow us all to make products tailored to our own specification, potentially an exact fit for our own hand or similar […]

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Having a product named after you

It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat Loaf?). However it does seem that not everyone is happy […]

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Eyjafjallajoekull Volcano and the Triple Bottom Line

I was contemplating earlier the possible marketing related consequences of the flight bans in the UK due to the Icelandic Volcano eruptions and the ensuing ash clouds. Whilst there are many areas which fall into the “Managing Corporate Reputation” area due to the publicity with the obvious areas being in relation to airlines, holiday companies […]

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BBC Consolidation Strategy

The BBC Trust have published a proposed strategy for the future of the BBC based on a challenge to address questions about the scope of the BBC’s activities to focus on how the BBC can most effectively deliver its public service mission and meet audience needs and deliver value for money. This is a situation […]

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