2011 is the Centenary year for the Chartered Institute of Marketing (CIM) and on Monday this week they held a Centenary Banquet at Windsor Castle with HRH Prince Philip (Patron of the Institute) in attendance. I was really lucky to receive an invitation so decided I really should attend – it might well be the […]
One subject I have been covering with my groups when teaching the Emerging Themes unit in the CIM Chartered Postgraduate Diploma is 3D printing – it is a really fascinating technology which will potentially allow us all to make products tailored to our own specification, potentially an exact fit for our own hand or similar […]
The launch today of Facebook Deals may change the way people think about letting their friends (and potentially others) know about what they are doing. Whilst people have been checking in with Facebook and Foursquare for a while the incentives to do so have just increased – at least through participating organisations. But really, this […]
Quick note here but I thought it worth commenting about a good example of pro-active service I have just experienced. My personal bank account is with First Direct (that would help with those data protection security questions!) who have call centres in Leeds and somewhere in Scotland (sorry, I don’t know where specifically). I just […]
On Wednesday this week (8th September) Google announced Google Instant – a new way of delivering search results. Essentially, as you type in the search request it shows the search results reflecting the letters typed so far with predictions about what is coming, for more information see http://www.google.com/instant/ So does this affect marketers? It could […]
As you may have noticed from the recurring subject of my blog posts I am a bit of a petrolhead (OK, probably more than a bit!), enjoying cars and having a fascination with the motor industry and how it uses marketing. Because of this, I had a great day out recently when I went to […]
I was contemplating earlier the possible marketing related consequences of the flight bans in the UK due to the Icelandic Volcano eruptions and the ensuing ash clouds. Whilst there are many areas which fall into the “Managing Corporate Reputation” area due to the publicity with the obvious areas being in relation to airlines, holiday companies […]
The BBC Trust have published a proposed strategy for the future of the BBC based on a challenge to address questions about the scope of the BBC’s activities to focus on how the BBC can most effectively deliver its public service mission and meet audience needs and deliver value for money. This is a situation […]
As I am in the market for a new mobile phone I have been looking at models currently available and due soon. For various reasons I think I would like one which operates on the Google Android operating system and have been using Sony Ericsson phones for a few years so one which is of […]
SPA Professional Academy are delighted to be accredited for this recently updated qualification from the Chartered Institute of Marketing. The Diploma in Hospitality and Tourism Marketing is a specialist award which introduces the key concepts and principles of services marketing applied to the hospitality, travel and tourism industries. We will be launching courses for this […]
Not strictly SPA Professional Academy, but a student I taught in Kiev at the International Institute of Business was yesterday presented with the award for the top International Student for the Chartered Institute of Marketing Professional Post-Graduate Diploma Managing Marketing Performance module. Congratulations to Natalia for her success – it is a great achievement for […]
For the first time since the 1950’s M&S are to sell branded products rather than just their own St Michael products. This represents a major change in branding strategy for the retailer. Over recent years the retailer have gradually introduced some additional brands, starting with Per Una and Autograph in their clothing department, and then […]
