Blog

Blog

Busy times!

Wow, life has been hectic recently from both business and personal sides meaning I haven’t made time to write any blog posts – my list of topics to cover is getting longer all the time so I thought I should at least post something here to let you know we are still active! Last week […]

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A real game-changer?

Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]

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Volkswagen (again) – wrong strategy?

Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]

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Volkswagen

I’ve been intending to write a blog about VW and the diesel engine emission situation for a while but because it is such a large area and covered really well elsewhere I haven’t got round to it until now. But a news item just released has prompted me to write this – apparently VW are […]

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Corporate Social Responsibility

I just read about a great example of corporate social responsibility which demonstrates a sense of purpose. Outside Timpson shops which offer dry cleaning there are signs which says that if you are unemployed and need your outfit cleaned for an interview Timpson will dry clean it for free. What a great offer which really […]

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What is your equivalent to the supermarkets “share of stomach”?

Do you understand all the competition in your market? One area which marketers need to understand in order to produce great, relevant, strategies is the competition they face, not just from their direct competitors, but also those in the wider market who offer a similar solution for customers. I’ve just (very belatedly) listened to a […]

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Right to return goods

A change in the law today has potential impacts for consumer marketers – it is now law that customers can claim a refund for faulty goods within a 30 day period rather than a time at the discretion of sellers. Whilst it has always been good practice in terms of customer experience and satisfaction to […]

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Measuring Marketing – Jeremy Clarkson is wrong!

OK, many people may think that Clarkson is often wrong (doesn’t anyone really opinionated have this reputation though?) but in his piece in the Driving section of The Sunday Times yesterday he certainly was when saying that there is no way of knowing if marketing (he was talking primarily about promotion) is measurable or not. […]

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The Power of Marketing – CIM Northern Conference 2015

A great day at the CIM Northern Conference, this blog was created and updated during the day.   We were attending as an event sponsor so set up our stall early   Follow these links for highlights from the speakers and their presentations during the day.   The Constantly Connected Consumer – Alex Blaikley, Google […]

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Power of Marketing – CIM Northern Conference – 6

The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]

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