Stakeholder Marketing

Stakeholder Marketing

Who is most important – car park priority

When visiting offices with car parks there is often an indication of the importance of visitors (very often customer) by where reserved spaces are for them. Nearly everywhere I have been recently has had the visitor spaces nearest the door, indicating that the organisation sees visitors as important and wants to make it easy for […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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