CIM Postgraduate Diploma

CIM Postgraduate Diploma

A new business model – Emerging Themes

Another motoring related blog – apologies for that but this is about the business model rather than the car! Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the […]

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Another corporate reputation and bottom line hit!

Another organisation has had its corporate reputation hit today, this time by something which should and could have been easily avoided. TalkTalk have been fined £750,000 by Ofcom for making an excessive number of abandoned and silent calls. This is about the calls we have almost all received – the phone rings but there is […]

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Recovering Corporate Reputation

Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]

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Conference and Seminar filled day

Today was busy and interesting, most of the day was spent at the Yorkshire Mafia conference in Leeds meeting lots of local business people and attending seminars and then this evening at a CIM Mid Yorkshire event on Social Media. The great thing is that I learned some things new, and discovered that there was […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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Are Boots walking the talk?

In a House of Commons Science and Technology Committee enquiry the professional standards director for Boots, Paul Bennett may have had a Gerald Ratner moment, telling the committee that Boots have no scientific evidence that Homeopathic remedies work, but they sell them because customers want to buy them. Gerald Ratner is infamous for his remark […]

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