Promotion

Promotion

Audi slogan

Those who know me (or regularly read this blog) will know that I am a petrolhead – this is from both the car perspective and the business perspective of the car industry. This blog explores a bit of both. In the UK Audi have largely stuck with the Vorsprung Durch Technik slogan for many years, […]

Bookmark iconRead More

No such thing as bad publicity?

As an avid fan of motorsport I have been following the recent investigation into alleged cheating by the Renault F1 team. Whilst there are many issues at stake in this, not all of which are as logical as the FIA as governing body of Formula One would like us to believe, one thing which is […]

Bookmark iconRead More