Really excited to be able to offer the new CIM / Chartered Institute of Marketing Specialist Awards – these provide in-depth understanding and expertise in focused areas of Digital marketing with an Ofqual approved qualification. The five awards available are: We’ll have full details of our packages for these available next week but wanted to […]
Digital Marketing Content underpins the performance of digital marketing, driving search results and engaging with visitors and customers. It is much more than just text on a website, in this video we explain briefly the areas the areas that a digital marketer needs to consider when developing content to maximise the effectiveness of their online […]
In September our Principal, Andy Sherratt, gave a talk at the Marketing Showcase online event, discussing Digital Optimisation. There is a now a recording of the talk on the Marketing Showcase YouTube channel, available here Digital Optimisation is one of the modules from the CIM Diploma in Professional Digital Marketing, for more information see the […]
As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most organisations are seeing a need to use […]
Wow, life has been hectic recently from both business and personal sides meaning I haven’t made time to write any blog posts – my list of topics to cover is getting longer all the time so I thought I should at least post something here to let you know we are still active! Last week […]
There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]
Yesterday evening I attended the Chartered Institute of Marketing (CIM) FutureFocus event in Leeds as part of their #Marketing2025 Hackathon launch. During the evening there were many interesting discussions about the role of marketing and what this might be in 10 years time. One theme which kept recurring was the actual role of marketing. One […]
Bernie Ecclestone has made a lot of money from running Formula 1 and selling the TV rights whilst closely controlling the imagery whether static or moving. So far he has resisted any move to social media, mainly because it doesn’t generate income. I’ve just read this article which discusses the subject and it really highlight […]
On Wednesday this week (8th September) Google announced Google Instant – a new way of delivering search results. Essentially, as you type in the search request it shows the search results reflecting the letters typed so far with predictions about what is coming, for more information see http://www.google.com/instant/ So does this affect marketers? It could […]
